Pricing & Membership Information

Direct Care Women’s Health in Westerville

Serving Columbus and Patients Throughout Ohio

Willow Women’s Health is a direct care women’s health practice located in Westerville, Ohio, serving patients throughout Ohio via in-person visits and telehealth. We specialize in midlife, perimenopause, menopause, hormone optimization, metabolic health and medical weight loss, sexual medicine, and trauma-informed gynecologic care.

As a direct care practice, we are not credentialed with insurance companies. This allows for unhurried visits, direct access to your provider, and highly personalized care.

Insurance may still be used for labs (including cytology and pathology), imaging, and prescriptions ordered through outside facilities.

Please note: Due to federal regulations, we are unable to provide direct care services to individuals enrolled in Medicare or Medicaid, even if you wish to self-pay.

New Patient Appointment

Initial Consultation: $300

Payment is due at the time of appointment booking.

Your first visit is a comprehensive, in-depth consultation focused on understanding your health history, current concerns, and goals. This visit includes:

• Detailed review of symptoms and medical history
• Evidence-based discussion of treatment options
• Shared decision-making and individualized care planning
• Preventive, longevity, and whole-person midlife care

This visit also provides an opportunity to determine whether Willow Women’s Health and our membership care model are the right fit for your needs.

Membership is not required to schedule your first visit and is discussed only after you have met your provider and reviewed your treatment plan.

Membership Care at Willow Women’s Health

Willow Women’s Health primarily operates on a membership-based care model because midlife, menopause, hormone, sexual medicine, and metabolic concerns are rarely resolved in a single visit. These areas of care require time, continuity, and a trusted partnership.

Membership care is designed for patients who want more than episodic, visit-only care.

Why a Membership Model?

Membership care supports:

• Ongoing follow-up and thoughtful treatment adjustments
• Direct communication between visits when questions arise
• Care coordination, lab interpretation, and hormone and medication management
• A provider who understands your health history over time
• A longitudinal partnership rather than rushed or reactive care

This structure ensures continuity, access, and proactive care.

For full membership pricing and benefits, please review our membership plans in OptiMantra under Membership.

Membership Benefits

Membership care includes:

• Direct provider access for questions and guidance between visits
• Ongoing care coordination and proactive check-ins
• Visits included based on your selected plan
• Comprehensive hormone optimization when clinically appropriate
• Extended visits for complex or evolving concerns
• Membership-only perks and discounts, including Fullscript savings

Depending on the plan selected, membership may also include:

• Metabolic health and medical weight loss support
• Continuous glucose monitoring and body composition optimization
• InBody body composition analysis
• Dietician referrals
• Fitness and wellness discounts

Membership care is ideal for women seeking comprehensive, ongoing support for perimenopause, menopause, hormone health, sexual medicine, metabolic health, and longevity.

Membership Payment Options

We accept all major credit cards, debit cards, HSA/FSA cards, and ACH payments.

Beginning in 2026, HSA/FSA cards may be used for membership fees depending on individual plan eligibility.

Memberships are billed semi-annually or annually, with a 6-month or 12-month term. Discounted pricing is available for annual payments.

Fee-for-Service Visits

Willow Women’s Health also offers fee-for-service care for patients who need one annual visit per year. Fee-for-service is limited to concerns that can be safely and appropriately addressed in a single visit and do not require ongoing management or between-visit support. The one exception is a contraception start, which includes a single follow-up visit at about 90 days, followed by an annual visit.

Fee-for-Service Is Appropriate For:

Preventive and Routine Gynecologic Care

• Annual trauma-informed gynecologic visits
• Pelvic exams and Pap smears
• Breast exams with counseling and imaging orders
• STI screening and counseling
• Well-woman visits without complex or chronic conditions

Contraception-Focused Care

• Annual contraception visits
• Contraceptive counseling
• Initiation or renewal of pill, patch, ring, or injection
• Emergency contraception and counseling

Gynecologic Procedures

• Nexplanon insertion or removal
• IUD insertion or removal
• Endometrial biopsy
• Vulvar or vaginal biopsy

Administrative or Consultative Visits

• Second-opinion gynecologic consults
• Records review with written recommendations only

Fee-for-Service Pricing

$300 per visit, limited to one fee-for-service visit per year, plus one 90-day follow-up visit for a new contraception start

Payment is due at the time of appointment booking.

Important Fee-for-Service Limitations

Fee-for-service visits do not include:

• Hormone therapy or hormone optimization
• Sexual medicine evaluation or treatment, including libido, orgasm, and arousal concerns
• Complex vulvovaginal concerns and clitoral lysis procedures
• Metabolic care or medical weight loss
• Patient portal access
• Between-visit messaging, ongoing follow-up, or care coordination

Patients who need more than one visit in a year (other than contraception follow-up as noted above), ongoing follow-up, or long-term management are best served through the membership care model. The Essential membership includes two visits per year along with direct provider access. Patients seeking menopause care, hormone optimization, sexual medicine treatment, or metabolic and weight management are also best served through membership.

If you are unsure which option is right for you, please call or text 614-768-7633, and our team will be happy to guide you.

Superbills & Reimbursement

Patients may request a superbill for potential out-of-network reimbursement. Reimbursement amounts vary by insurance plan.

We recommend contacting your insurance carrier to ask about your out-of-network benefits and reimbursement process.